Too many companies lose tenders because they don’t know how to capture and implement good practice. We bring a critical outside lense to assess your current capabilities, uncover weaknesses, and design a smarter, more scalable approach.

From sharper processes to reusable content libraries, we help you build a bid function that iterates consistent improvement so that each bid is better than the last.

Without clear insight into what’s working—and what’s not—it’s hard to drive consistent improvement. We bring a strategic, external perspective to evaluate your current approach, uncover inefficiencies, and design a more effective, scalable bid operation.

From streamlined processes to a tailored content strategy, we help you build the infrastructure and discipline to raise the bar on every submission.

Find out how we help companies improve bid performance.

Step 1: Current state analysis

Know the ground before you advance.

We use a proprietary bid maturity framework that assesses your existing bid process across four domains:

• Content: standardizing and managing all content assets needed to execute a bid
• People: The ability to identify experts and owners of important business functions and processes.
• Process: A review of the qualification decision inputs and process, bid review processes, and how well you are able to capture lessons learnt from each engagement.
• Tools and technology: A review of the tools used, including collaboration, and how automation and generative AI could play a role in improving performance in future pursuits.

This diagnostic phase helps reveal pain points, and uncovers ambitions and potential strategies. By mapping how bids are currently run, we establish a clear view of what’s working and where the friction lies.

Step 2: Define and agree the target end state

Design the blueprint.

Next, we define what a high-performing, scalable bid function looks like for your business. This includes setting practical goals like improving win rates, speeding up bid turnaround times, or reducing dependency on a few individuals. Together, we build a vision that’s ambitious but tailored to your capacity and commercial priorities.

Step 3: Capability gaps and quick wins

Find the low hanging fruit.

We identify where your current processes fall short and recommend immediate, high-impact changes. This might include introducing a qualification framework to help you focus only on winnable bids, building a content library for reusable responses, or providing targeted training to improve your team’s bid writing confidence. Quick wins help build momentum and demonstrate value early on.

Step 4: Tooling & Automation

Get the right tools for the job.

To increase efficiency, we review your use of tools and recommend fit-for-purpose solutions. These may include shared content libraries, proposal templates, AI-powered content assistants, and CRM integrations. The goal is to reduce manual effort, improve consistency, and make it easier for your team to respond at pace—without compromising quality.

Step 5: Embed lessons learned

Iterate and improve.

Learning from each bid—whether successful or not—is key to long-term improvement. We help embed structured win/loss reviews into your process, with clear methods to capture insights, evaluate team performance, and spot recurring themes. This insight is then fed back into your content library, strategy sessions, and training to create a feedback loop that drives improvement.