Whether you’re chasing public tenders or commercial sales, training isn’t just professional development—it’s a direct investment in your win rate.
Winning bid teams don’t happen by chance—they’re the result of skill, coaching, and strategy.
Our bid training courses turn your team from responders into persuaders, equipping them with the tools to write sharper content, manage deadlines under pressure, and tailor proposals that score.
Find out about our training and coaching services.
Tailor-made training courses for your organisation, from bid workshops to set the foundations right, through to deep dives into win theming and stakeholder influencing.
What makes a good proposal? How can you develop a win strategy and improve your chances of success?
This is an introductory workshop that provides the foundation for good practice.
We'll base course content on a sample of real bids from your organization, identifying areas of good practice and where the bid could have been even better.
How can you infer customer objectives and hot buttons? How can you stand out from your competitors? What are win themes and how can we derive them?
This is a deep dive into win themes. Using real examples from your recent bids, we'll explore techniques for identifying, defining and using win themes to drive home the core value of your proposal.
What is the overall business context the customer faces? How can we use this to position our bid?
This is an advanced course exploring approaches to researching a customer to uncover clues for operational and technical challenges they may be trying to overcome.
Once we discover the context, this course will show how we can use this to our advantage.
Who has a stake in the bid decision? How can we use this information to tailor our bid? Who is influencing the decision maker?
This hugely popular course is a deep dive into stakeholder influencing. We look at the various decision-making styles, from structured to emotional, unstructured to logical, and analyse clues to infer the decision making style of the buyer.
We then look at how this information shapes our bid, and how we can use these insights to our advantage.
We also look at stakeholder mapping to uncover the power dynamics within an organisation and hidden power structures that may indirectly influence the decision.
How do you craft the compelling executive summary?
The executive summary is one of the most underutilized sales tools in bid. This course gives you a step by step approach to writing a strong executive summary, what you should include, and what you shouldn't.
We then look writing techniques and persuasive writing, including advanced pacing techniques to help you carry your reader towards a direction that favours you.
We'll deep dive into the three most common types of resistance and how you can handle them in your executive summary.
